This is a sample of what you get, not findings about your brand. Every figure on this page is example data. We would rather show you the shape of the work than fill it with numbers we have not earned. This is a shared snapshot. Brand and benchmark indexes and the evidence links open in the full client account once the Omnichannel Audit is active — reply to the email that delivered this link, or contact your ARCHITECT team, to request it.
Overall potential, next 24 months
Room to reach EUR 9.5M to EUR 17.4M in annual revenue, base case around EUR 13.1M
Read against Germany, what you sell today is about 30% of what that market supports for a brand of your size. Sized in our model and not yet searched for you: Austria. These are alternatives, not a total. Pick a market, then read its figure.
Today EUR 3.9MPotential rangeRange ceiling
Low EUR 9.5MBase EUR 13.1MHigh EUR 17.4M
The audit names the action, models it against your own cost base, and puts a person behind every quality statement.
Products found
12
matched across crawled channels
Shops found
9
distinct storefronts carrying you
Countries found
8
at least one confirmed listing
Revenue today
EUR 3.9M
public estimate, as of 30 Jul 2026
What we cannot see from outside, and what changes when we can
These are not gaps in the analysis. They are the three numbers no crawler can reach, on anyone, ever. They arrive with your own data.
Cost of acquisitionNeeds your ad spend.
Lifetime valueNeeds your order history.
Margin by channelNeeds your COGS, fees and fulfilment.
Where the potential sits
The same map, but your picture. Where you sell today, and what each market supports for a brand of your size and price position.
These figures are alternatives, not a total. The revenue baseline is derived once for the brand and applied to each market separately, because the sales rows carry no country. Adding Germany, the United Kingdom, France, the Netherlands, Spain, Italy, Poland and Switzerland together would claim roughly EUR 42M of room on EUR 3.9M of run-rate, which is not what this says.
sized, and read for yousized, not searched for you yetnot yet covered
Countries grouped by what we can currently say about you. Never added together.
Sized, and read for you
Sized, not searched for you yet
You in the market, Germany
present, low share
Amazon plus other marketplaces. Social commerce and live selling sit here too, because they carry GMV.
AMAmazon
read from public listings
+17 pts roombase case, upside to +36
benchmark
DODouglas Marketplace
read from public listings, inconclusive
+30 pts roombase case, upside to +49
benchmark
TITikTok Shop
social commerce and live, no market weight yet
No bar yet — this channel carries no market weight yet
EBeBay
no public signal read, needs the audit
Not analysed yet. It opens with the audit.
ETEtsy
no public signal read, needs the audit
Not analysed yet. It opens with the audit.
todaybase potentialupsidebenchmark, the reachable pool for a brand your size, not the whole market
Which of these to move first, in what order, and what it costs to do it, is what the audit answers.
4 products we found
Found, not a claim about your full catalogue. Price variance across shops is often the first thing worth acting on, because it is visible to your customers before it is visible to you.
Signature Serum
EUR 138
EUR 119 to 147 across 4 shops
Barrier Cream
EUR 82
EUR 79 to 85 across 3 shops
Everyday Cleanser
EUR 42
EUR 39 to 44 across 2 shops
Travel Minis Kit
EUR 60
price spread not read yet
What the market is doing underneath you
Market facts for the niche, then the brand angle. At least one of these is a genuine negative, because an analysis with no bad news in it is a brochure.
Strengths
Proven presence on Amazon, TikTok Shop and Own D2C store in DE — 3 of 4 sales channels checked, evidence on file.[DE/amazon, DE/tiktok_shop, DE/d2c]
Your own store is live and readable in DE — the direct channel is proven.[DE/d2c]
Positioning "Premium" matches the Premium segment of the DE market.[brand_snapshot/positioning, test_beauty__de v1]
Sales-channel presence (proven or likely) in 8 countries (DE, GB, FR, NL, ES, IT, PL and CH) — the brand already sells beyond one market.[countries]
Weaknesses
Price for Signature Serum varies by up to 23% across 4 shops, visible to your customers.[products]
Paid search in DE: no activity was found — checked, nothing found; this is not proof of absence.[DE/google_ads]
Presence on Douglas in DE is only likely — the evidence was inconclusive and does not count as proven.[DE/lead_marketplace]
Opportunities
The DE market grows 7.4% a year — directional, analyst reviewed.[test_beauty__de v1]
1 further market is sized but not yet searched for the brand: AT — a task on our side, never a finding about the brand.[test_beauty__at v1]
Threats
2 of 4 mapped competitor products sit within ±20% of your average price — direct price competition (count only; the overlap itself is part of the audit).[competitors]
Glow Example Co. and Pure Demo Labs are named as the fastest-growing brands in the DE market — directional, analyst reviewed.[test_beauty__de v1]
Who you are actually competing with
These are the competitors we track for you, and this crawl read every one of them. What they are doing to you, channel by channel, is what the audit buys.
Competitor A
Overlap not analysed yet — the audit reads it
Competitor B
Overlap not analysed yet — the audit reads it
Competitor C
Overlap not analysed yet — the audit reads it
Competitor D
Overlap not analysed yet — the audit reads it
The twelve-month plan
Every line we would model for you, revenue and cost. The structure is open so you can see nothing is hidden from the shape of it. The figures need your cost base, which is the point at which this stops being an estimate about you and starts being a plan.
Line
Low
Base
High
Marketplace revenue
needs your cost base
needs your cost base
needs your cost base
Retailer web revenue
needs your cost base
needs your cost base
needs your cost base
D2C revenue
needs your cost base
needs your cost base
needs your cost base
Offline retail revenue
needs your cost base
needs your cost base
needs your cost base
Cost of goods
needs your cost base
needs your cost base
needs your cost base
Marketplace and retailer fees
needs your cost base
needs your cost base
needs your cost base
Fulfilment and returns
needs your cost base
needs your cost base
needs your cost base
Listing and onboarding costs
needs your cost base
needs your cost base
needs your cost base
Marketing and retail media
needs your cost base
needs your cost base
needs your cost base
Contribution after channel costs
needs your cost base
needs your cost base
needs your cost base
Pricing scales with markets and channels covered.
How we know each of these
Every computed value on this page, its source, and its evidence state. Not found means we looked and did not find it. It never means it is not there.
Value
Basis
Evidence
Produced
As of
Overall potential
Run-rate, channel findings and the market object, derived on every read
Inferred
auto-low
30 Jul 2026
Revenue today
ARCHITECT ground-truth ETL, one provenance per day
Inferred
auto-low
30 Jul 2026
Reachable pool
Run-rate and the versioned channel-mix weights of the market object for Germany
Country findings and the category's market objects
Unknown
not-yet
30 Jul 2026
Share of voice
ARCHITECT crawl; benchmark from the market object or an editorial placeholder
Assumed
auto-low
30 Jul 2026
CAC, LTV, margin
Your data
Unknown
not-yet
—
Four limits, always reported
Presence, not absenceNothing found is never nothing there. A market we have not searched says so.
Count, not qualityWe count listings, shops and channels. A verdict on quality carries a named person.
Ranges, not false precisionLow, base and high on every derived figure. No third decimal that feigns knowledge.
Proposes, never spendsWe recommend. A person approves anything that costs money.
Sources and methodologyMarket pools are modelled consumer spend, never a company’s published revenue. Figures are directional and dated. Audit and Live views are worked examples.